A Journey from Law to Show Business
From law school and business school to her amazing work at Cirque du Soleil, Amy Lareau’s journey is truly inspiring. Her unconventional and distinctive career trajectory has propelled her to become a leading professional in business development, equipped with a set of extraordinary skills that have paved the way for groundbreaking international projects, innovative show formats, and captivating themed destinations. This feature sheds light on Amy’s exceptional story, highlighting the significance of pursuing one’s passions and staying true to oneself.
Decade at Cirque du Soleil
Hailing from Quebec City, Canada, Amy initially embarked on a path towards law and business. But destiny, it seems, had grander plans in store. Instead of settling into conventional roles at prominent firms like many of her peers, she followed her instincts, venturing into the captivating world of show business. This bold decision ultimately led her to spend a decade at Cirque du Soleil, where she immersed herself in a diverse range of projects, emerging as an instrumental force behind the company’s branding initiatives and revenue diversification endeavors.
Innovations and Achievements
During her tenure at Cirque, Amy earned the trust and admiration of top executives. She played a pivotal role in the development of an innovative show format called Joya. This dinner show, set in the heart of the Cancun area, proved to be a resounding success, captivating audiences and propelling the brand to new heights. Inspired by this triumph, Amy spearheaded the creation of more resort destination shows, expanding Cirque du Soleil’s influence and presence in the entertainment industry. Demonstrating her ingenuity and business acumen, Amy also played a crucial role in conceptualizing a Cirque du Soleil waterpark, offering fans fresh and immersive ways to experience the brand.
Challenges and Triumphs
However, Amy’s journey towards success was not without its fair share of challenges. She had to familiarize herself with various industries, delving into their financial structures, market trends, and key players in order to make well-informed decisions regarding potential partnerships. It was her entrepreneurial spirit and thirst for knowledge that set her apart, contributing significantly to her triumphs in business development.
Guidance for Aspiring Professionals
Along her path, Amy acquired invaluable lessons that she now imparts to others. She encourages individuals to pursue their passions and trust their instincts, even if it means deviating from conventional routes. Additionally, she emphasizes the importance of genuinely taking interest in counterparts and their businesses, highlighting that if this doesn’t come naturally, exploring alternative career paths might be a better fit.
Venturing Beyond Cirque
Amy’s expertise in business development extends beyond her notable achievements at Cirque du Soleil. In recent years, she has ventured into the tech industry, applying her skills to an entirely different sector. With her sights set on returning to the realm of entertainment, Amy plans to support brands and intellectual properties in their licensing and expansion efforts, as well as collaborate with mixed-use real estate developers that integrate entertainment and attractions.
A Legacy of Innovation and Passion
Amy Lareau’s incredible story stands as a testament to the power of pursuing one’s dreams, regardless of obstacles faced along the way. Her unique career trajectory and exceptional aptitude in business development have not only propelled her to great heights but have also contributed to the success of various projects and industries. Amy has had a big impact on the entertainment world with her natural ability to build relationships and be open to new ideas. Amy will undoubtedly continue to make waves in the field of business development and beyond as she looks to the future.