When we age, our wish list would evolve to include clothing and accessories instead of books and toys. That said, jewelry has probably been a permanent entry in many people’s wish lists. Still, it can be tricky to search for an extravagant jewelry piece as almost every stone looks similar and has a different price. So, when jewelry businessman Guy Mendel identified that the sector was not diverse enough, he decided to revolutionize it with his ‘Best Brilliance’ brand.
The entrepreneurial journey of Mendel started several years ago. In 2006, Mendel worked in the capacity of a B2B broker. When almost everyone would not consider it, Mendel realized that the shops he went to offered the same gemstones. Mendel’s family has long been a part of the jewelry business. Therefore, he could identify the details, encouraging him to take up the business just like his family did all those years ago.
A New Jewelry Brand Was Made
Back in the year 2013, Mendel started Best Brilliance with an industry background. It is a jewelry brand that looks to proudly serve shoppers with premium products as well as the best bang for the buck and customer service. As he created this brand, he wished that the diamonds would get to shoppers with the realization that there was a real business opportunity. Mendel said that Best Brilliance could reach the purchaser while cutting the jewelry supply chain, increasing product quality, allowing for better competitive rates and being an A to Z source.
Best Brilliance mainly offered gold rings with diamonds as its base product for the last eight years. However, in 2020, it changed its focus. The Best Brilliance team saw the jewelry market change when new millennials looked for a more environmentally friendly solution. This made the brand create a new plan for that change. Then, it started manufacturing lab-created diamonds and moissanite gemstones. Moissanite resembles a diamond but is made from a substance called silicon carbide.
When the products arrived at the market, those items gained wide popularity. The moissanite gemstones and the diamonds became popular thanks to their adaptability to get replaced with mined diamonds and their aesthetics. The items influenced pricing, letting buyers go through an experience of shopping for jewelry with larger centerpiece stones.
An Innovative Brand From The Jewelry Sector
Best Brilliance offers customers an innovative shopping experience as it lets them schedule web-based meetings and glance through its stock in high-res visual content. Thus, it eliminated the need for customers to travel for hours to browse through its same catalog. The brand provides a custom jewelry design service, which lets customers make sentimental symbols of love for their partners.
When a shopper determines which centerpiece stone to purchase, the Best Brilliance CAD team scans it with a purpose-built piece of equipment and puts the related file into CAD software. The program then allows the design of the product to be self-wrapped around the customer’s ring very accurately. When the file concerned is prepared, the customer gets to confirm that design before it goes into production. Best Brilliance employs a team that is known for their workmanship and that helps the brand flourish in the sector.
As for Mendel, Best Brilliance wants the best products for its customers. The brand seeks solutions for every price level and pays attention to product quality as well as follows traditional ‘forever’ designs and bespoke trends.
