Idaho, South Carolina, Wyoming, Tennessee and Kansas are the few US states with laws that fully legalize marijuana. The other US states have either legalized marijuana possession or decriminalized it, or made at least a few cannabis varieties legal for medicinal application. With attitudes to the once-banned plant changing, progressive business people have simplified the commercial sales of marijuana. Consequently, marijuana has turned into a full-fledged industry in this nation. Licensed business enterprises are ready to not just get their piece of the cannabis consumer market but also grow it, often with quick success.
One of those businesses is Los Angeles-based cannabis delivery service provider Nug Avenue. It offers eligible customers hand-picked goods and carefully-made cannabis varieties for delivery in California. The Los Angeles business has only been operating since February 2021, but it has grown to a provider that makes some deliveries to more than 200 deliveries per day.
A Promising Industry At The Right Stage For Customers’ Use
As per a BDS Analytics report, the global cannabis industry is estimated to be worth over $40 billion in three years. The United States of America is likely to get around 73% of the value in recreational and medical marijuana revenue from trade. By 2024, revenue from sales of adult-use marijuana at dispensaries is estimated to reach around $27 billion, and that of medical marijuana is forecast to hit around $14 billion. Nevertheless, the report also reveals that the so-called delivery submarket of the US’s marijuana industry will be the highest, quickest growing part of the market.
Nug Avenue’s growth has been keeping up with industry estimates, largely because it operates as a licensed marijuana delivery solution company in California. Mainly functioning through its online site, Nug Avenue allows ordering hand-picked premium flower varieties, cannabis extracts, vapes, edibles, and so forth. It offers same-day product delivery to the marijuana customers that come in its service area of Los Angeles County. Nug Avenue orders are delivered directly to the ones who made those, instead of just being left on their doorsteps.
As for Nug Avenue’s Chief Marketing Officer Jamie Steigerwald, one need not go across town just to refill their cannabis supply any longer due to companies similar to it. Instead, one can order the product over the internet and get it delivered to their address. Steigerwald said that the company takes pride in its professionalism, which is evident even as it delivers marijuana products in discreet sealed pouches. Steigerwald highlighted discreetness in his company’s packaging thanks to the stigma that exists about marijuana possession.
Thanks to the early success of Nug Avenue, it now plans on expanding its marijuana delivery into California’s Orange County first, and then to communities in which the service is legal.
Why Is Nug Avenue’s Success Impressive?
Unlicensed growers, distributors and producers are increasing in number in California, which may be a factor that makes the company’s rapid success more exemplary. The increase in the grower, producer and distributor count is among the biggest problems in the marijuana sector. Two years ago, it was thought that secret marijuana sales through unlicensed distributors in California outpaced legal cannabis sales in an almost threefold manner.
Due to the above-mentioned trend, the California State Legislature and Governor Gavin Newsom announced a plan to pass $100 million to assist marijuana businesses in going through the approved licensing procedure of the state.
Steigerwald has discussed other issues in the industry that Nug Avenue has encountered, even in a short period of operation. For example, the Instagram account of the company was closed, as it was related to the cannabis sector. At the same time, the Instagram accounts of its product partners, like Weedmaps and Stiiizy, still exist, as does Nug Avenue’s Facebook account. Comparable pressure from outdated stigma in the banking industry and the ISP industry can impact marijuana companies as well.
Despite these challenges, the company from Los Angeles has attained rapid success in a continually changing and growing industry. Through hand-picked marijuana derivatives, bigger delivery areas, deals and quicker delivery, it has cemented its place in the list of industry leaders.
